October 16, 2022
PRESS RELEASE
Apple Music and Mercedes‑Benz bring premium immersive Spatial Audio to drivers worldwide
PARIS Apple and Mercedes-Benz today announced that Apple Music’s acclaimed Spatial Audio with Dolby Atmos support is now available as a native experience in Mercedes-Benz vehicles for the first time, fulfilling a shared commitment to bring the best music to customers around the world. experience. Apple Music with Spatial Audio is fully integrated via the MBUX infotainment system on Mercedes-Maybach models, EQS and EQS SUV, as well as EQE and S-Class, providing these vehicles with studio-quality sound better than any concert hall. , and gives drivers a fully immersive listening experience with unparalleled, multidimensional sound and clarity.
“Sound quality is incredibly important to Apple Music, so we’re excited to work with Mercedes-Benz to make Spatial Audio on Apple Music available natively in the car for the first time,” said Oliver Schusser, vice president of Apple. . Apple Music and Beats. “Spatial Audio is revolutionizing the way artists create and fans listen to music, and it’s an indescribable experience; you have to hear it for yourself to appreciate it. “Together with Mercedes-Benz, we now have even more opportunities to bring fully immersive music to our subscribers around the world.”
“We are joining forces to provide our customers with an industry-standard music experience,” said Markus Schaefer, Chief Technology Officer and Member of the Board of Management, Mercedes-Benz Group AG. “We are proud that our cars will be the first non-Apple devices to feature immersive Spatial Audio with Dolby Atmos. This seamless experience shows how in-car entertainment can reach exciting new levels by seamlessly integrating hardware and software.”
Mercedes-Benz drivers who already subscribe to Apple Music get instant access to an ever-growing selection of songs and albums available on Spatial Audio from the world’s biggest artists spanning hip-hop, country, Latin, pop and other genres. and classic. Apple Music also offers curated Spatial Audio playlists, such as Driving in Spatial Audio and Hip-Hop in Spatial Audio, where listeners can find and discover songs from their favorite artists. In addition, subscribers have access to Apple Music’s entire catalog of 100 million songs, thousands of editorially curated playlists, and daily picks from the world’s top music experts, including Apple Music 1, Apple Music Hits, and all artists and hosts streaming on Apple . Global Country Music live radio stations.
Unveiled last month, Virgil Abloh’s limited edition Mercedes-Maybach was one of the first cars in the world to offer this superior, multi-dimensional soundscape equipped with a Burmester sound system and the first model in the Mercedes-Benz lineup. the ultimate 4D sound system. The system includes 31 speakers, including six 3D speakers that project their sound from above, four near-ear speakers in the front seats, and an 18.5-liter subwoofer; eight speakers (two per seat); two amplifiers; and has a power of 1750 watts. This technology will soon be introduced to other models.
About Apple
Apple revolutionized personal technology in 1984 with the introduction of the Macintosh. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – provide a seamless experience across all Apple devices and empower people with cutting-edge services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are committed to making the best products on earth and leaving the world better than we found it.
About Apple Music
Apple loves music. Apple revolutionized the music experience with the iPod and iTunes. Today, award-winning Apple Music celebrates musicians, songwriters, producers and fans with a catalog of more than 100 million songs, expertly curated playlists and top artist interviews, chats and global premieres with Apple Music Radio. Featuring original content from the most respected and beloved people in music, powered by Spatial Audio with Dolby Atmos, autoplay, time-synchronized lyrics, lossless audio and immersive sound, Apple Music offers the world’s best listening experience, helping listeners discover and enjoy new music. are their favorites while empowering the global artist community. Apple Music is available on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay and online in more than 167 countries and regions. music.apple.com, plus popular smart speakers, smart TVs, Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available here apple.com/apple-music.
About Mercedes-Benz
Mercedes Benz AG is responsible for the global business of Mercedes Benz Cars and Mercedes Benz Vans, with approximately 172,000 employees worldwide. Ola Kallenius is the Chairman of the Management Board of Mercedes Benz AG. The company focuses on the development, production and sale of passenger cars, vans and vehicle-related services. In addition, the company strives to be a leader in electric mobility and automotive software. The product portfolio includes the Mercedes Benz brand along with Mercedes AMG, Mercedes Maybach, Mercedes EQ, G Class brands, as well as products of the smart brand. The Mercedes me brand offers access to digital services from Mercedes Benz. Mercedes Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2021, it sold about 1.9 million passenger cars and about 386,200 vans. In its two business segments, Mercedes Benz AG is continuously expanding its worldwide production network with around 35 production sites on four continents, while also meeting the demands of electric mobility. At the same time, the company is building and expanding its global battery production network on three continents. Since sustainability is a guiding principle of Mercedes Benz strategy, and for the company itself, this means creating sustainable value for all stakeholders: customers, employees, investors, business partners and society as a whole. This is based on the sustainable business strategy of the Mercedes Benz Group. Thus, the company is responsible for the economic, environmental and social impacts of its business activities and looks at the entire value chain.
Click the Contacts button
Jessica Bass
apple
Apple Media Helpline
(408) 974-2042
