Netflix is ​​buying another game developer

Netflix is ​​buying another game developer
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Netflix triples down its mission is to be more than a streaming service. The platform and the production company are also developing video game developer. On Monday, as the company expanded its entry into the game, Netflix announced acquired Spry Fox, a previously independent game.Manufacturer based in Seattle. The developer is the sixth addition to Netflix’s roster of in-house game studios, according to a company press release.

Spry Fox is known for its cute, often pastel-colored games. hethe most popular titles include the strategy puzzle triple city, pun alphabet, and life – yes Cozy Grove. “We look forward to creating games with a studio whose values—an unrelenting focus on employee and player joy—are closely aligned with ours,” Amir Rahimi, vice president of game studios at Netflix, wrote in the announcement.

Netflix first announced its intention to enter the gaming space July 2021. After just a few months, it was purchased is the first studio: Night school. Then it started releasing phone games to be played on the Netflix app (note: These are the first attempts was… not great.)

Since the first few difficult months, the company has significantly expanded the set of available games mobile game. Not all of them there are winners, but there are currently 35 names Choose from RPGs to racing to adventure options. Many of the games are based on popular Netflix shows Stranger Things or a baking competition nailed and apparently there is some version of something for everyone on the list. Plus, Netflix already has an additional 55 games in development as of its latest release quarterly earnings report.

Games with a Netflix subscription are currently ad-free and no obvious monetization push is applied yet. But a large part of the company’s gaming strategy is based on shows and m.ovaries. Netflix is ​​eager to increase viewership through gaming, and vice versa. In a shareholder letter from earlier this month, the company gave an impetus that Cyberpunk 2077 the video game was taken from the premiere of Netflix Cyberpunk: Edgerunners anime series.

So far, however, the company’s dream of gaming/visual synergy has yet to materialize. Only 1% of Netflix’s ~220 million subscribers play the company’s games. August date From analytics firm Apptopia. But maybe that will change if they get another indie studio.

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